Yvonne Cheng
Yvonne Cheng is a creative director, art director and graphic designer living and working in NYC. She is currently the Creative Strategy Director at Tumblr.

Resume

References available upon request.

EXPERIENCE

Tumblr
Creative Strategy Director
May 2015 - Present
Lead team of creative strategists in part of the Sales Strategy group for Tumblr Ad Sales. Create custom yet scalable strategies and creative solutions for priority brands.
Develop internal and external facing sales materials.

Tumblr
Senior Manager, Creative Strategy
Dec 2013 - May 2015
Creative consultation, strategy, ideation and execution for priority brands on Tumblr across verticals including retail, CPG, auto, entertainment, tech, travel and telco.

Freelance
Creative Director, Art Director, Graphic Designer
April 2013 - Dec 2013
The New York Times, Silver + Partners, R/GA, Modern Assembly, Sid Lee, kbs+, Cooke & Co, Prehype, Johannes Leonardo, SS+K, 360i, DraftFCB

BBDO
Associate Creative Director
Aug 2011 - April 2013
M&M’S, AT&T, Snickers, GE, Lady Foot Locker, Monster

Droga5
Art Director
Feb 2010 - Aug 2011
Microsoft, Puma, glacéau vitaminwater, Suave

Campfire
Art Director
July 2007 - Feb 2010
HBO, Warner Bros., AMC, Dr. Pepper Snapple Group, Discovery Channel, Verizon FiOS

Bayard
Art Director
Dec 2005 - Aug 2007
Pfizer Global Research and Development, Red Cross, Verizon, Greyhound, ADP

The H Agency
Graphic Designer
July 2004 - Feb 2005

SKILLS

Creative consultation, strategy, ideation and execution
Brand strategy and partnerships

Training and mentoring creative teams
Brand strategy and partnerships
Go-to-market strategies
Account strategy
Sales and revenue analysis
Corporate and internal communications
Internal operations and management
Implementing, scaling and evolving processes


EDUCATION

Louisiana State University
Bachelor of Fine Arts, Graphic Design


ACCOLADES

Creativity/AdAge, Creatives You Should Know 2013 Webby Award, Online Guerilla and Innovation Webby Award, Best Integrated Campaign
Webby Award, People’s Voice Award

FWA Site of the day
Effie Award, Entertainment & Sporting Events category - Gold

Ad:tech, Best Integrated Campaign
Addy National, Mixes/Multi-Media Advertising - Silver
Addy NY, Non-traditional Advertising - Silver
Andy Award, Mixed/Multi-Media Advertising - Gold
Buzz Award, Best Integrated Campaign
MIXX Award, Product Launch - Gold
MIXX Award, Digital Integration - Gold
MIXX Award, Social Marketing - Silver
MIXX Award, Interactive Video - Bronze
MIXX Award, Product Launch – Silver
MIXX Award, Social Marketing – Bronze
MIXX Award, Cross Platform Integration – Bronze